Operation and supply management

Question: Describe about theOperation and supply management?. Answer: Introduction This paper describes the various aspects of the Target Corporation. The objective is to evaluate the depth analysis of the Target Corporation. It enables to determine the operations, strategy for outsourced its manufacturing product and positioning the Target Corporation. This paper successfully spelled out the product or service layout, capacity planning, outsourced manufacturing operation and positioning strategy. Indeed, the Target Corporation is retail organization in the United States. It established by the George Dayton and its headquarter located in Minneapolis, Minnesota. The company operates throughout the United States by their retail format includes the hypermarket Super Target, flexible format and discount store and TargetExpress before consolidated under the Target branding. (Stephenkahle, 2012). Operations: Operation management is related to the designing and controlling the process of production and redesigning business operations in the production of goods and services. Beauty, food, furniture, an electronic, bedding, clothing, health products, housewares, gardening supplier, jewelry, shoes, sports equipment and pet supplier are the significant product of the Target Corporation. It has several private label brands including Circo, Pantry, Embark, Market Merona, and Trutech. It is the significant part of the organization that helps to achieve the Target objective or goals. Product features and price attract the new customer that would raise the sales of it. Product design should be an appropriate as per consumer demand and needs. Target will develop creative concepts, big ideas and technical designs that help to achieve Target product strategy as well as quality and financial goals. Target is seeking for creative, passionate and committed individuals who create innovation t o join the Target product design and controlling teams. Target should create profitable and exclusive product to create in the market that would be beneficial for the organization growth and development. The Target started the designer partnership to bring well known designer strategy in retail stores. Target did the partnership with designer Michael Graves that would helpful for the organization growth and development. (Pratt, Kulsrud, 2013). Strategy for outsourced its manufacturing products: Outsource means the contracting out of the business process to another party. Target started expanding its business nationwide in the 1980s and launch new store format under the Target brand in the 1990s. It operates in the United States through its retail formats involves the hypermarket SuperTarget, flexible format, discount store and TargetExpress before being consolidated under the Target branding. These are the three format strategy for outsource its manufacturing operation that is described below: Target: It started its first discount store in the Roseville, Minnesota in 1962. Target Corporation concentrates on customizing each new store to ensure a local relevant experience. Its launched the PFresh store in 2009 that expanded its grocery business in the United States. It sells general merchandise involving softlines and hardline. Several locations include Target Pharmacy, Target Photo and Target Optical departments. The organization tool decision to close its garden centers for PFresh expansion and larger seasonal departments in 2010. (Bryer, Lebson, Asbell, 2011). Super Target: The Super Target hypermarket started in Omaha, Nebraska in 1995 that expanded Target Greatland concept with involvement of a full grocery department. Its competitors such as the Walmart Supercenter hypermarket operates a grocery sell merchandise that help to produce more quality product in the market. Target Greatland started in Apple Valley, Minnesota in 1990. It was around fifty percent larger than the traditional target store that attract new youth customer and it will raise the sale of the Target Corporation. So, the Target Corporation adopted this strategy to outsourced its manufacturing operations. It is the significant strategy that helpful when Target outsourced the manufacturing operations. Without adoption of the Super Target it would be hard to survive in the current competitive market. (Giannoccaro, 2013). Flexible Fomat Target: The flexible format the City Target stores are around 80,000 square feet. The first stores started in 2012. The TargetExpress store opened in Dinkytown in 2014 that expanded in the 14000 square feet. This format target strategy is helpful for the Target Corporation outsourced operation because it raises the sales of it that would be beneficial for the organization growth and development in the long-term perspective. (Bryer, Lebson, Asbell, 2011). Positioning: Positioning is the consumer retail market as clean that offer high quality product or service in the low price. Target customer believes that they come to Target retail store to get the money worth as well as enjoying their shopping experience. Positioning of the Target Corporation is created through product, price, place and promotion that is described below: Products: Target provides a variety of the products to their customers such as womens, baby equipment, furniture, toys, bath bedding suppliers, clothing, food, luggage, gifts, pet suppliers, jewelry accessories, automotive accessories and office supplier. It offers various services such as target photo, optical, health clinics, food avenue restaurants, portrait studios, club wedd registry and pharmacy. It has several private label brands including the Circo, Embark, Market Pantry, Archer Farms, Merona, and Trutech. The product helps to explain the utility of the positioning in the market. It is the significant part of the organization that helps to achieve the Target objective or goals. (Anderson, Vincze, 2016). Price: Price plays the significant role to determine the positioning in the Target Corporation. Target offers discount price products or service with quality. They know the competition level of the market that can price their product or service accordingly. A customer wants to buy more product or service and pay the least amount for it. They are famous for their designer items such as beauty product, clothes and categorized functional goods. It also sells great number of gift cards as compared to its competitor business. Price determine the positioning of the Target that would be beneficial for the growth and development. (Stephenkahle, 2012). Place: Place plays the significant role in the positioning strategy that how Target is able to distribute its products to the customers. Target has around 26 regional distribution centers that helps to raise the sales of it. It has one distribution center that is known as Target.com Distribution Center. Target product or services are sold to consumers by target store. Target products are shipped via Fex EX or the USPS and UPS. It offers one day, two days and standard shipping options to their customers that would attract more consumer because people dont have a proper time to buy a product from retail counter. So, this distribution strategy would be beneficial for the organization growth and development. They sold their product in United States with different format that raise the sale of it that affected the positioning the market. (Bryer, Lebson, Asbell, 2011). Promotion: Promotion evaluates the positioning condition of the Target, It raises the broaden market coverage, enhance consumer support and increase product sales. Previous year Target spends around $1170 million in promotion strategy. Its weekly promotion purpose advertisement also posted on the Internet for viewing. They should expand their mailing promotion to get more customers that would raise the sales of it. The partnership with Amazon and AOL is good opportunity in expanding the promotion of the Target. Advertising, person selling, and public relations are the significant way to promote the Target product or services. (Anderson, Vincze, 2016). Conclusion From the above discussion, it can be concluded that clear the operations, outsourced the manufacturing products and positioning strategy as well as high ability to adopt the new approach in the Target Corporation helps to maintain its competitive position in the worldwide market. Target becomes one of the fast growing company in nationwide due to its unique operations, outsourcing and positioning strategy in the market. References Anderson, Vincze, (2016). Strategic Marketing (2Nd Ed.). USA: Dreamtech Press. 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